Future events innovations

Future events innovations

Innovation is a key driver of the economy and human growth. It consists of creating new techniques and technologies, and thus improving products. Innovations affect all industries such as health, communication, agriculture, without sparing the event industry. The latter continues to transform every year, driven by the rise of digital innovations and new technologies. These new event innovations allow you to immerse even more participants and arouse even stronger emotions through unique experiences.

Artificial intelligence

This is the essential subject. Artificial intelligence intersects with multiple algorithms and computer programs to simulate human intelligence and cognitive processes. This technology is constantly improving and offers more and more possibilities. Robots improve in turn by collecting new abilities.

This transition is becoming more and more important in companies, by integrating smart technical tools into their service. The most dominant form today is customer service supported by bots to streamline and automate customer relationships. Incorporating sculpins at events will help participants get answers to their questions quickly, letting organizers focus on other tasks?

Robots are also increasingly present on the scene of events, with robots hostesses, DJs, bartenders etc. They welcome participants, record information, entertain and attract attention.

Artificial intelligence will also help you to get to know your participants better thanks to your CRM tool . It allows you to be informed for example of the probable arrival time, or potential purchases on the event etc. Indeed, CRM stores information from previous editions so you can predict your future events with this data. 

Nevertheless, they do not replace the human interactions because today the robots still lack empathy and feelings despite the new generation of humanoid robots very much like humans. 

AI must not be scripted as a threat that throws controversies forming schisms initiators of endless debates. This technology is primarily to help and support users and businesses, to facilitate and automate the management of our daily tasks.

5G among event innovations

The fifth generation of mobile network will soon arrive in the horizons of 2020, with a capacity ten times faster than 4G. The average connection rate is 30 megabits per second in 4G, while for 5G it would theoretically be 150 megabits per second. According to Emmanuel Lugagne Delpon of Orange Lab Network : " Equipped with a thousand semiconductors, its antennas are able to" follow "each Smartphone connected to it, until it gets out of its perimeter by optimizing the signal, unlike the 4G whose signal declines to be non-existent at the edge of the perimeter .

With a broad coverage, ultra-mobile broadband, will allow all our connected devices to communicate with each other, which will represent a real revolution and allow a massive development of artificial intelligence, autonomous cars and connected objects in general.

The advent of 5G will impact all sectors, including industry, IT and commerce, not to mention the issues that this fifth generation will bring to the event.

The 5G at a show will provide access to all the services of the event on a real-time application. For example, thanks to augmented reality, to know the information directly on a stand or to be able to locate thanks to its mobile.

The advantages of the 5G for the trade fair organizer can also be numerous:

Sending qualified push to visitors based on location

Easier control of access and physical registration: no more dependence on the wifi network, which implies a real financial benefit in view of the often exorbitant prices of wifi networks at trade shows.

Securing cash and cashless payments

It will also support several new technologies for ultra connected events for example in sports, where spectators can receive real-time information about athletes, immersive experiences through virtual reality, or shoot live HD broadcasts for the fans Social media. 

Facial recognition

A technology is already existing and operational, present on Face book and the new iPhone X. The facial recognition is able to recognize the features and facial expressions. The interest of this technology in the event is the disappearance of digital tickets to give way to facial recognition that will further fluidity the entrance to events. You will not have any risk of losing your tickets, or your phone will be discharged. Smile, you enter!

Augmented reality

In an era where digital is a big part of events, immersive devices such as augmented reality attract crowds. The idea of ​​this technology is to bring out objects and virtual elements in 3D.

Democratized with Pokemon Go and Snap chat, she is fast approaching events. Such a feature offers many possibilities for participants to draw a 3D route to arrive at an exhibitor at a show or to animate a stand with virtual elements. This technology attracts a lot of attention from the participants and provides an immersive and stimulating experience: an opportunity for brands to strengthen their relationship with their consumers!

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